Digital Transformation and Marketing Training Courses

Feature Article

Digital Success for Holiday Parks

Park Kit (formerly Bliss) has created two training courses that are perfect for Holiday Parks, Camp Sites and Residential Parks wanting to kick-start their digital efforts. Strictly for members of the BH&HPA only, these courses are perfect for those wanting:

  • To understand digital marketing channels (SEO, paid marketing, etc) and what will work for them
  • Digital strategies that will complement their 2022 business plans
  • Best practice tips, tricks and insight (based on decades of providing digital services to holiday parks)
  • How to use digital marketing effectively in 2022

These training courses will be running throughout the year. One via zoom meetings and the other as full-day workshops at different locations around the UK, to accommodate as many as possible. 


Course 1 - Using Digital Marketing to Grow your Park Business

This 2-hour online course will show attendees how to use different digital platforms to grow their park’s audience, including social media, search engines and online advertising.

  • Best for: Individuals wanting to learn more about Marketing / In-house Marketing Executives
  • Experience needed: None

Using digital marketing to grow your park business

What is this course about?

Digital marketing can seem like a confusing landscape of endless things to do.

But sometimes, even when you're staying on top of everything... social media, emails, blog posts, etc... it's not apparent if it's even working!

That's why we decided to create this course for holiday parks - to give you a proper understanding of what digital marketing is and how to use it to grow your park business.

What to expect 

This two-hour course will explore different digital marketing channels, their benefits and practical tips on how to use them to see results. Attendees will also be shown how to manage an in-house team or marketing partner effectively. 

This course is suitable for in-house marketing executives wanting to help their park grow or individuals looking to collaborate more effectively with external agencies. Practical experience of digital marketing is not essential, but delegates should be proficient in using computers and the internet.

When/where is this course taking place?

There are four online sessions throughout 2022, all starting at 10am:

  • 17 May 2022 Sold out
  • 7 June 2022
  • 11 October 2022
  • 15 November 2022 

How much does it cost?

All places on this training course are offered on a first-come, first-served basis at a cost of £37.50 + VAT (£45) per delegate. Upon confirmation of your place(s), you will receive an invoice along with any course material that is required prior to the course.

Contact us to register your interest 

Please remember that these courses are for BH&HPA members only. 


Course 2 - Digital Transformation for your Park Business

This course is a workshop-based training session where attendees will work on building an actionable digital strategy to help meet a park’s business goals.

  • Best for: Business Owners / Senior Managers / Marketing Directors
  • Experience needed: None

Digital transformation for your park business

What is this course about?

Attendees on this course will leave the session with a prioritised plan of initiatives that have been tailored for their park business.

This course is suitable for senior managers and business owners. No understanding of digital is required, but delegates will have to be familiar with their business’s current goals.

What to expect

  1. Before the workshop, you’ll receive an online form to complete to articulate your business objectives, opportunities and issues
  2. On the day, we’ll cover a few topics such as: "what is digital transformation" and "quick, easy and cheap ways to level up your park with digital" 
  3. We’ll workshop opportunities and issues, to identify ways in which your business can benefit from digital.
  4. We’ll generate digital initiatives that can help your business achieve its objectives.
  5. We’ll identify the key factors that will help us prioritise these initiatives.
  6. Initiatives will be added to an Action Plan - a prioritised list of initiatives, along with timelines and responsibilities.
  7. After the day has been completed, we’ll provide a digital version of the Action Plan, as well as a Focus Map - a different way to visualise your priorities. This will be completed by you, but support will be provided to help you get the most out of it.

When/where is this course taking place?

Bentham Golf Course, Lancashire on Wednesday 18 May
Beverley Holidays, Devon on Wednesday 8 June
Shorefields Country Park, Hampshire on Wednesday 12 October
The Quiet Site, Cumbria on Wednesday 16 November

How much does it cost?

All places on this training course are offered on a first-come, first-served basis at a cost of £300 + VAT (£360) per delegate. Upon confirmation of your place(s), you will receive an invoice along with any course material that is required prior to the course. Lunch and refreshments will be provided.

Contact us to register your interest 

Please remember that these courses are for BH&HPA members only. 


Make 2022 Your Year to Master Digitial

Top 3 Reasons to Choose a Bliss Digital Marketing Course

1. Training Courses by the Experts

Jon Stutfield and Rachel Sharman have decades of experience between them in providing digital services

2. In-Depth and Informative

We know that your time is precious, so we've condensed as much into the courses as possible

3. Sensible Group Sizes

The small size of these courses promises everyone individual attention; allowing you to get the most from the day

Want more information?

If you require any more information about either of the training courses, feel free to get in contact with us. Otherwise, we will see you on the road!